You’d figure that considering Android’s market share (~80%) in the smartphone industry, it would be wise to launch your app here, as opposed to iOS, whose market share indicator is around 13%. So why most app developers prefer working with small base of iOS users when they can reach a much larger audience through Android?The answer to this question is more complex than it first appears, so this post is dedicated to breaking down the advantages of iOS over Android platform.
Latest studies showed us that app developers earn a lot more from working with Apple’s platform in comparison to app makers from Android’s side. Although Android has by far the most ad-supported apps, going for paid apps is a more common occurrence in the iOS universe. Android has a strong presence in lower-income zones while iOS users tend to be wealthier, have better engagement and spend more money on their apps. Extensive research is showing that App Store’s revenue is considerably higher, 70% higher than Google Play’s revenue in the first months of 2015. Like it or not, big companies and indie developers alike are mostly in it for the money, and at the end of the day iOS will earn you more.
Better OS Release Cycles
With iOS, you can build your app to support the newest version of OS with the certainty that it will reach a broad audience. This automatically translates into shorter development & testing cycle times. Even though it’s open source, Android lags behind in terms of adopting the latest OS version. In order to prove my point, only 25% of Android users have adopted Lollipop, an OS that came out in June 2014.
App Development Cost & Speed
Making a premium Android app that’s optimised for every manufacturer’s specs and sizes will likely give you a huge headache. Starting from the earliest development stages, app makers have to constantly test their software on the most popular Android devices. The amount of time required to develop an Android app can be 3 times longer than on iOS. This time-consuming aspect of development is enough to turn some into iOS, whose apps need to be optimised only for the latest iPhones or iPads. As you can expect, the development speed is in direct correlation with the cost, and this is why Android lags far behind, given the current situation (longer development=less revenue).
Bug-Free App Store
The chance of stumbling upon a buggy app on iTunes is very slim as opposed to Google Play, where you can find a fair share of them. If your app gets reported for malware on Android it will forever taint your reputation as a publisher. On iTunes however, you might have to wait up to 10 days for your app to be approved by iTunes Connect, but that’s a good thing since there’s no chance of any bug being left undiscovered.
Showing off their flashy new iPhone is definitely a moment of pride for many customers and that’s not always the case among Android phones which are much more common. Customers and developers alike have more confidence in Apple products and people are willing to pay more for a device that adds to their status symbol.
No one can be certain on what will happen in the future, some experts are claiming that Android will become the preferred platform for software developers. Until now there’s no sign of such thing and unless future iPhone releases turn up to be huge failures (highly unlikely), I think iOS will continue to be the better choice.